You need to understand what is SEO and how it works. We’ve created this handy SEO guide for you.
One of the biggest questions we get from our clients here is SEO and how does it work? For businesses that are just starting to build their website or are undergoing a redesign of the website, search engine optimization or SEO is a bit intimidating.
But it won’t be that way. Even if you do not have in-house SEO experience, you can still start making some positive changes that will help you improve your search engine optimization. Even with a little SEO knowledge under your belt, you can improve your brand’s search engine ranking in a short period of time.
Below, we will answer the million-dollar question – what is SEO and how does it work? We’ll cover some of the basics of SEO so you can better understand how it affects your business and what you need to do to stay in good shape.
If you’ve been here, you’re probably wondering what is SEO and how it works. Let’s dig deeper.
So what is SEO?
SEO is short for engine optimization, and there’s really nothing mysterious about it. SEO is a measurable, repeatable process used to send signals to search engines that your pages are displayable on Google’s index.
Basically, Google uses a complex mathematical formula to give every website a score and to Google every search person, that website should rank best for what people are looking for.
Think of algorithms like collecting empty buckets. A bucket gives you a score for the quality of your site, a bucket gives you a score for how many sites you link to, a bucket gives you a score for how people will depend on you. Your job is to fill more buckets of algorithms than any other website.
Finding the highest score in terms of quality of your site, having the highest score on the authority of your website, and obtaining the highest score in the most trusted store for that search is what you are looking for to influence your search engine rankings.
The good thing is that there are several hundred buckets here, and combining these scores into algorithms for each of these buckets can determine where you are ranking and have a better chance of ranking so optimizing your site for search results means In between you achieve the highest score possible.
Now, some buckets are more valuable than others, and the three main buckets you need to be aware of our search quality, confidence, and authority. So Quality: Google is presenting something valuable or unique or interesting to searchers What is Google trying to measure when deciding what site to rank. For example Good Content If you sell WordPress themes and you use the same description every other WordPress theme vendor is using on their website, then you are not offering anything unique to Google’s searchers.
Although your WordPress theme looks great, the content is like everyone else’s, so Google has no way of saying whether your WordPress theme or your WordPress theme site is better than anyone else’s. Instead, provide people with interesting content.
For example: Give them the ability to personalize their WordPress theme. Give them information on how to wash it. What is thread count? Is it stain-resistant? Is this what you should be wearing in the summer or is it heavy for the winter?
Give people information or get more creative. People share their own pictures wearing the WordPress theme. Create a community that is interested in your product. Get a celebrity to wear it and share that photo online. Do something different, do something unique. Show Google that you are different and better than other search results
Belief is another important bucket that you need to be aware of when trying to rank your site on Google. Google doesn’t just want a website to show its searchers, it wants to show the best websites for its searchers, and so it wants to show trusted sites.
One of the things that Google has chosen to do is punish those sites or stores or companies that consistently have poor reviews, so if you have a lot of bad reviews, over time Google is going to determine not to show your site in their rankings because Google doesn’t want those sites to show up to their searchers. To demonstrate to Google’s calculation that you are dependable. Find other highly affiliated websites to link with you. Get newspaper articles to link to you, get WordPress blog site affiliate site e-commerce site business site, get industry links, get other trusted sites: partners, vendors, happy customers – get them to link to your website to show that you are very trustworthy and trustworthy.
Lastly, the other extremely significant basin is the specialist. Google wants to show popular sites. If they can show the most popular WordPress theme dealers to people who are looking to buy a WordPress theme online, then they want to show that site. So you have to Google – send them signals that your site is the most popular site for the kind of WordPress theme you sell.
Fill this bucket with a fan base. Create a social network, make people link to you, let people share your WordPress theme pages on their social networks to say ‘I want it!’ Products, Create a fan-base and then rally them to link with you and talk about you. You have proven to Google that you are trustworthy and approved.
So if you think about it, SEO is a process of proving to search engines that you are the best site, the most affiliated, the most trusted, the most unique and attractive site that they can offer their customer – searcher. Get people to talk about you, Create good quality content, link people to you, and Google will be more confident that they are giving the best results to their searchers and only when you start ranking on the first page of Google.